Pure Via Stevia Granular (80g)

Barcode: 7640110704608 Product code: 71667 BIN number: 36972

  • Pure Via, a new, low calorie sweetener made with extracts of the Stevia plant.
  • Stevia, native to Paraguay, has been used to sweeten food in south America for centuries.
  • Stevia delivers delicious sweetness without all the calories.
  • One Pure Via Cube and one stick sachet has zero calories and are perfect for hot drinks.
  • One teaspoon of Pure Via granules (2 cal) is equal in sweetness to one teaspoon of sugar (20 cal) sprinkle over fruit and cerials or use it when baking or cooking.


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Pure Via 
Stevia Granular 
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Product Price Quantity Add to cart 6 for 5
Pure Via Stevia Granular (80g) £4.59

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Pure Via Stevia Granular overview

From the Whole Earth Sweetener Company comes Pure Via™, the all-natural, zero-calorie sweetener that tastes great.

After the dried stevia leaves have been milled, we use a freshwater brewing method to unlock the natural sweeteners, including the sweetest extract of the plant—Reb A. After it's purified, we blend Reb A with all-natural flavors and other natural ingredients to give Pure Via™ a rounded sweet taste and then follow our own recipe to offer you the authentic granular texture of sugar, only sweeter.

The result is Pure Via™—the perfectly natural and naturally pure way for you to enjoy the ultimate sweet experience without all the calories.

Canderel owner Merisant has unveiled the details of its plans for herbal-based PureVia sweetener brand in the UK.
It is set to launch the product in October or November, after the European Parliament approves PureVia's key ingredient the extract of the stevia plant for the EU.
PureVia was being launched as cubes and granules rather than the tablets used by many sweetener brands because Merisant wanted it to be seen as a direct replacement for sugar, said vice-president Hugues Pitre. "We want to recruit consumers who want to reduce their sugar consumption tablets are not a sugar format," he added.
In the UK, the range will comprise a pack of 65 cubes, an 80g-pack of granules and a pack of 40 granular stick sachets. Each cube or sachet is the equivalent of a teaspoon of sugar but contains zero calories. The company admitted PureVia would be more expensive than sugar, but said it had not yet set rsps.
The brand was launched in the US in 2008 after Merisant and PepsiCo linked up to develop stevia products, with PepsiCo using it in soft drinks.

Calories 0 Sodium 0 mg
Total Fat 0 g Potassium 0 mg
Saturated 0 g Total Carbs 0 g
Polyunsaturated 0 g Dietary Fiber 0 g
Monounsaturated 0 g Sugars 0 g
Trans 0 g Protein 0 g
Cholesterol 0 mg    
Vitamin A 0% Calcium 0%
Vitamin C 0% Iron 0%

*Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.

Pure Via Stevia Granular ingredients

Stevia Granular does not contain:

  • Sugar

How to use Pure Via Stevia Granular

Please read label for instructions.

Please read label for instructions.

Pure Via Stevia Granular warnings

Keep out of reach of children.

Keep out of reach of children.

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