Noni - Noni and its History in Hawaii

Noni and its History in Hawaii

Millennia ago Hawai'i Loa lead his people to what was to be named after him as "The Hawai'ian Islands". They took along with them the essential items for rebuilding their lives in the new lands. Twenty seven plants (often referred to as the "Canoe plants" accompanied them. Fourteen were food and included taro, nui (coconut) and 'ulu (breadfruit). Others were for wood, tapa (cloth) and healing. Of these few healing plants that made the voyage one was the NONI la'au. Noni la'au has been part of Hawai'ian healing traditions ever since. We at Hawaiian Herbal Blessings continue the tradition.

Noni is the common Hawaiian name for morinda citrafolia also known as Indian Mulberry. The plant indigenous to India, Malaysia, and Southeast Asia, is a type of evergreen ranging in size from a small bush to a tree 20 or 30 feet high. Approximately the size of a potato, the noni fruit has a lumpy appearance and a waxy, semi-translucent skin that ranges in color as it ripens from green to yellow to almost white. Native Hawaiians recognize it, sight unseen, because of the fruit's rancid smell when fully ripe. This smell decreases as the fruit is fermented and the juice is prepared. The taste is also improved during this processing.

Noni is receiving more and more attention from modern herbalists, medical physicians, and high-tech biochemists. Scientific studies within the last few decades lend support to the Hawaiian and polynesians' claims of its unusual healing power. Some of the health-related ingredients of Noni fruit that have been isolated are Morindone, Morindine, Acubin, Terpene compounds, L. Asperuloside, various Anthraquinones, Alazarin, Caproic Acid, Caprylic Acid, Scopoletin, Damnacanthal, and Alkaloids.

Alkaloids are colorless, complex, bitter organic bases, and they are essential to maintaining healthy stasis in the body. Dr. Ralph Heinicke, a respected biochemist formerly at the University of Hawaii, has dedicated himself to the study of one alkaloid in particular found in Noni called xeronine. The body produces xeronine in order to activate enzymes and to regulate and give structure to proteins. According to Dr. Heinicke, without xeronine, life would not exist. However extracting xeronine from the human body has been impossible to date. The body's protein molecules consume the alkaloid immediately after it is created; and therefore, there is never an appreciable, insoluble amount in the body.

Even though the noni fruit has only negligible amounts of xeronine, the juice does contain very large amounts of a precursor to the essential alkaloid called proxeronine. proxeronine is a colloid that, unlike most colloids, contains neither sugars, amino acids, nor nucleic acids and thereby has been overlooked by most biochemists. This compound initiates the release of xeronine in the intestinal tract after it comes in contact with a specific enzyme which is also contained in the noni juice. This particular chemical combination is believed to significantly affect cellular function, which can determine a whole host of physiological reactions. The enzymatic reactions that occur with taking noni juice on an empty stomach are what Dr. Heinicke believes set cellular repair into motion.

Noni has been used for centuries by polynesians as a general tonic for imbalances of the digestive, intestinal, respiratory, and immune systems.

The ancients considered noni particularly beneficial for central nervous system disorders, as well as injuries to muscles, bones, and connective tissues. Modern scientists are studying ways to use it to treat cancer, hypertension, and even to counteract the effects of aging.
Our noni grows in the rich volcanic soil of puna on the Big island of Hawaii. Hand-picked and aged in the traditional Hawaiian way, it is 100% pure and undiluted and bursting with health and vitality! Unlike most other brands of noni juice, particularly Tahitian noni, ours is not made from puree or concentrate, nor is it weakened or diluted with other fruit juices.
potential* Health Benefits & Traditional Uses of Hawaiian Noni Juice

Vital Nutrients

phytonutrients: A newly recognized group of substances that provides nourishment to cells, tissues, and organs, fights free radicals, and may even reverse the effects of aging and pollution. They are also believed to block the processes that lead to cancer.

Selenium: An important anti-oxidant and trace element that may preserve the skin's elasticity, thus slowing the aging process. Selenium increases oxygen flow to the heart and may prevent blood clotting and hypertension.

Xeronine: An important alkaloid that some scientists believe works on the molecular level to stimulate cell function and regenerate damaged cells.

Current Noni Research
Dr Brian Issel of the University of Hawaii Cancer Research Center has undertaken a 2-year study to evaluate Noni's ability to fight cancer.
A study by the research team of A. Hirazumi and E. Furusawa demonstrated that Noni increased the life span of mice infected with lung carcinoma.
The French research team of C. Younos,, seeking to verify the analgesic and sedative properties of noni found that it is both non-toxic and analgesic.
A team of Japanese researchers discovered that Noni extract inhibited the development of K-Ras cancer precursor cells.

Dr Heinicke and Noni
"Noni Juice might favorably affect...high blood pressure, menstrual cramps, arthritis, gastric ulcers, sprains, injuries, depression, senility, poor digestion, atherosclerosis, blood vessel problems, addiction, and pain."
Dr. Ralph M. Heinicke
a biochemical researcher at the University of Hawaii and pioneer in the study of the health benefits of Noni.

"people are crazy about this plant. They use it for diabetes, high blood pressure, and cancer."
Dr. Isabella Alona Abbot professor of Botany University of Hawaii

prevention Magazine Article by Dr Stephen M. Hall, M.D.
An exhaustive rebuttal complete with detailed references.

Noni Juice in Scientific Studies
An overview of current medical research into the health benefits of Morinda citrifolia (noni)

University of Hawaii Studying Noni plant
Groundbreaking cancer research singles out noni as a potential cure.

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