A herbal anti-ageing cream for everlasting beauty

Source: www.hindustantimes.com

new cream developed by researchers at Thailand's Government Pharmaceutical Organisation is all set to take the cosmetic industry by storm.

According to The Straits Times, the anti-ageing cream combines traditional herbal ingredients with nanotechnology and has chalked up sales of 10,000 jars in just five days at Bangkok's recent Herbal Fair.

The cosmetic cream took three years to develop by the Government Pharmaceutical Organisation (GPO), which has 40 researchers working on a range of products.

The cream is priced at 1,300 baht or 50 Singapore dollars for a 50g jar and it's main ingredient is turmeric, used for centuries in South Asia and Thailand as a flavouring agent in curries - and as a beautifying skin application and internal herbal medicine.

According to GPO managing director Thongchai Thavichachart, 'We first have to be strong in the local market, then we will go overseas'. He calls the cream the 'national champion' of Thai herbal products and is ready to franchise marketing plans.